The Shelf NYC (concept)
Founder's Timeline for a trendy grocery store in NYC
A series showcasing a founder's timeline as they prepare to open a storefront in NYC.
A content series concept for The Shelf NYC. Studied the founder's journey through her public content and shaped it into an episodic carousel format built for saves and shares. Fun gen-z texture. Unapologetic, chaotic
Year
2026
Timeframe
2 weeks
Tools
Adobe Illustrator
Category
Creative Strategy
