Lucky 777 Pinterest Campaign

19M+ reach on Pinterest Campaign

A 3D experiment that became a viral hit — and a product line.

Lucky 777 started as a 3D wallpaper piece and became my most viral design — reaching millions on Pinterest with tens of thousands of saves, entirely organic. The design later expanded into a phone case line, turning one viral piece into a product drop.

Year

2023

Timeframe

1 week - 1 year

Tools

Illustrator

Category

Graphic Design, Creative Strategy, 3D & Motion Design